FOCUS
Family businesses & innovation
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What image do you have of family businesses?
Did you know that they represent around 80% of South African businesses and that they are particularly gifted for innovation?
Family businesses have got particularly strong intrinsic assets to make innovation grow and become a true mindset: the family capital represents a solid bedrock for collective motivation, shared knowledge and shared sense of purpose. Information is known to flow easier in family businesses, decision-making is faster, and flexibility is balanced with long-term vision…
Read more on this topic in our book on South African family businesses « Embracing paradoxes in South African family businesses », published by Porcupine Press in October 2017.
BRAND STRATEGY FOR A MINING COMPANY
MATTERS was instrumental in creating a new Corporate identity and brand for Kore Potash. They managed to capture the true essence of “what we are about” and our vision. The MATTERS' Team is very professional and their service was exemplary. We highly recommend MATTERS!
— Sean Bennett, CEO, KORE POTASH LTD
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