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Amandine Robin​​

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amandine@mattersltd.com

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September 7, 2016

Semiotics is the art of deciphering the meaning of any type of signs (verbal, visual or physical) that surround people in a particular culture. From a marketing point of view, semiotics is able to unveil the profound connotations of a brand, a product or a consumer’s habit and therefore, is usually used in branding and cons...

August 18, 2016

Innovation processes are being challenged by creative improvisation, even in the biggest technological companies governed by acute knowledge and experience!

Jugaad is “a colloquial Hindi and Punjabi word literally meaning a hack”, says Wiki. Representing an innovative fix or “creativity to make existing things work or to cre...

July 1, 2016

Some of the greatest intuitions and inventions actually result from a mistake. Indeed, chance can play an important role in the process of discovery. This fortuitous discovery of something that was not looked for is called serendipity. The list of historic examples of fortuitous discoveries is endless and spreads across fie...

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