Contact

© 2017 by MATTERS. 

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Amandine Robin​​

Tel: +27 79 81 32 987

amandine@mattersltd.com

A combo standing out by its unique blend of expertise,
coming from public and private spheres,
from multidisciplinary academic research and from marketing & branding, mixing creative thinking with analytical rigor and social sciences. 
 
CREATIVITY - RIGOR 
HIGH LEVEL STRATEGY - HANDS ON SOLUTIONS

WHO 

WE ARE

WHERE we add value

Whether you are a big company or a startup,
we offer tailored solutions that add value and impact at different stages to answer your innovation needs
INSPIRE

Cultural Springboards

Creative

 Springboards

Consumer

Research

Prospective

Trends

IS YOUR INSPIRATION FOR INNOVATION RICH AND TANGIBLE ENOUGH?

 

With our research and semiotics expertise, we screen the emergent signals coming from cultural elements, the global trends and the consumers. 

We cross them with your existing internal resources. We decode them into customable and actionable territories for your brands or innovations.

HAVE YOU EVER TESTED THE UNIQUE MIX OF RIGOR & CREATIVITY TO BOOST IDEA GENERATION?

With a singular approach to creativity combining scientific and creative thinking, we craft interactive solutions to improve your idea generation process. We stimulate your individual and collective creativity by using empathy to put you in the shoes of the end user.

 

We make sure all new concepts or ideas are pushed enough to be used as complete briefs for the R&D and design teams.

IDEATE

Co-creation

Workshops

Idea

Generation

Platforms

Creative

Brainstorming

Animation

New

Concepts of

Products,

Experiences,

Services

ARE YOU MAKING THE MOST OF YOUR EXISTING

IDEAS & RESOURCES? 

With our research background and experience, we uncover your under-exploited ideas, materials and resources to leverage them to their full potential and ultimately unearth new paths for your business.

We immerse ourselves in your environment, interview the staff, observe your processes and analyse your resources.  

UNLOCK

Opportunity

Detection

Optimisation

of processes,

services or 

products

TRAIN

Innovative

Workshops

Collaborative

Platforms

DOES YOUR COMPANY HAVE A TRUE INNOVATION MINDSET?

 

We believe that a company's ability to generate growth is greater when its whole staff is committed and involved in innovation. 

We tailor and animate workshops or platforms to awaken your staff creativity and to instill a creative mindset within your teams.

WHAT'S BEST THAN TO LEARN BY PLAYING? 

We believe that game can unlock potential, increase productivity and generate growth.

We design playful games and experiences to engage effectively with your customers, staff or students.

GAMIFY

Game like

Activations

Game

Design

 BRAND

Brand

Platforms

Brand

Positioning

Brand

Naming

Brand

Visual

Identity

ARE YOUR IDEAS WELL BRANDED? 

 

As brand strategists, we know that a good brand is one that has a solid, unique and attractive identity. 

We design distinctive brand positioning engaging both your staff and consumers. We translate them into consistent visual identities across all media.

PROBLEM
SOLVE

Problem

Solving

Sessions

Problem

Framing

Sessions

Strategic

Innovation

Plan

ARE YOU SURE YOU ARE SOLVING

THE RIGHT PROBLEMS? 

As Mathematical thinkers, we know that a well-framed problem is a solved problem! We help you define, frame or reframe any problem. To do so, we question assumptions and constraints, reconsider "obvious solutions" and rethink the problem from its roots. 

Any complex challenge can be broken down into simple problems, which in turn are growth opportunities.

Strategic

Innovation

Plan

Creative

 Springboards

Prospective

Trends

Problem

Solving

Sessions

Collaborative

Platforms

Innovative

Workshops

Creative

Brainstorming

Animation

Co-creation

Workshops

New

Concepts of

Products,

Experiences,

Services

Problem

Framing

Sessions

Cultural

 Springboards

Optimisation

of processes,

services or 

products

Opportunity

Detection

Game

Design

Brand

Naming

Idea

Generation

Platforms

Brand

Visual

Identity

Brand

Positioning

Brand

Platform

Game like

Activations

Consumer

Research

 
 
 
 

STRATEGIC

INNOVATION ACTUALLY IS

 

WHAT WE BELIEVE

Breaking the silos has become a necessity to ensure a sustainable growth and seize new business opportunities. 

For MATTERS, Innovation means finding and implementing new ways of thinking, working, prospecting or developing businesses. We help clients to find white spaces, design products and services and implement cutting-edge ways of working. It also means using empathy to understand thoroughly an environment and consumers' usages to harness culture and bring unique insights to build meaningful innovations.

MATTERS combines creative and mathematical thinking to come up with disruptive strategic solutions that change the way clients do business.

AmandinE ROBIN, PhD

 

DESIGN THINKER

PROBLEM SOLVER

PhD in APPLIED MATHS

Torn between artistic creativity and Maths since a young age, I started my studies in Architecture as the happy medium between the two. That's where I learnt how to deploy big ideas with attention to detail and consistency. Three years later, driven by the need to deeply structure my system of thought, I decided to revisit Maths and considered it as an infinite field to creativity. I pursued this path, obtained my PhD in Applied Mathematics in 2007 in Paris-Descartes and continued with research and lecturing. 

After about 12 years of academic research in Applied Mathematics and Image Analysis in Europe and South Africa (including at Wits University), addressing complex problems for very diverse sectors (e.g. Agriculture, Mining, Environmental Monitoring, video surveillance or Archaeology), I decided

to tackle concrete challenges within the corporate sphere, to create value, grow businesses consistently and optimize resources. That's how I founded MATTERS with Dora.

With a very creative conception of Maths, I believe mathematical thinking brings very singular strengths to innovation and strategy: the capacity to go back to the roots of a problem, to perceive biases and (re)frame a problem accurately, to understand deeply diverse industries and complex cutting-edge multidisciplinary problems, to see beyond and transversally, to link things which are unlikely to be related and make it meaningful.  

Growing up in various countries in Africa and surrounding islands as a child, I developed a strong capacity to adapt rapidly to a new environment (geographic, cultural or thematic), a distinctive sense of observation and empathy. Later, I continued to consume unique experiences living in Morocco, South Africa, Mongolia and finally settling in South Africa.

DORA JURD

 

BRAND STRATEGIST

SEMIOTIC EXPERT

PRODUCT INNOVATION SPECIALIST

Graduated from the ESCP Europe’s Master in Marketing in 2001, I started to work in Product Development departments for Cosmetics (Clarins Group), Luxury goods (Cartier) and building material companies (Saint Gobain) in Europe and in the USA. Eager to focus more specifically on the strategic side of products and brands, I joined the TBWA Group in Paris in 2005 as a brand strategist.

During 8 years, I developed new brand positionings, fueled the innovation pipelines and rolled out brands' visual identities for big European FMCG clients. As I was developing this expertise, I realized how powerful it can be to decode words and images in brand strategy. This is why I did a Master in Semiotics at La Sorbonne in Paris in 2013. 

Having settled in South Africa the same year, I now combine my brand strategy and semiotics skills into MATTERS, which I co-founded with Amandine. 

In parallel to my professional life and for the love of researching and taking up writing challenges, I have started researching on family businesses since 2001. These businesses have always fascinated me because of their specificity and their ability to manage paradoxes like the one of being a family and a business at the same time. In 2002, I wrote a book on the specifics of French family businesses, which bear the name of their founding family: "Leur Nom est une marque" published by Editions d'Organisation. Now the story continues in South Africa where Amandine and I just published a book on the specifics of South African family businesses: "Embracing paradoxes in South African family businesses", with Porcupine Press (2017).